Customer Segment Specialist
Job Description
– Support to get good alignment among cross-functional teams using report evidence and card knowledge sharing
– Support makes business case of the impact of mkt campaigns, new product launches, and incentive programs
– Create sales enablement to support the sales team with the understanding of the product feature benefits user experience, business value, and its market implications
– Support in the identification new opportunities by using marketing research, competitive analysis, and customer engagements
– Execute Go-to-Market plan for new product launches, campaigns, and feature enhancements
– Support increase card product adoption and usage by running customer-focused marketing campaigns
– Improve all types of card products in overall by doing customer survey to get deep understanding of the market, customer needs, customers’ pain points, and better marketing approaches
– Support grows product and increase transaction value
– Establishing the card’s value proposition, positioning, and messaging.
Job Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 3 to 5 years experience in marketing or relevant working experience.
- Ability to prioritize and manage multiple projects simultaneously
- Excellent communication and collaboration skills.
