Marketing Executive

Job Description

## **About the Role**

We are seeking a hands-on **Marketing Executive** to support rider growth for our ride-hailing business. You will create and execute promotions, manage app push and in-app communications, run digital advertising campaigns, and analyze performance to increase app downloads, first rides, repeat usage, and retention. This role combines lifecycle campaigns across push, in-app, and paid digital channels.

**This role is execution-heavy.** The person creates briefs, copy, campaign plans, and reports, with direct support from growth and marketing manager.

## **Key Responsibilities**

### Promotions & Campaign Creation

– Develop rider promotion concepts, including first-ride offers, referral programs, seasonal campaigns, loyalty rewards, and win-back incentives.
– Monitor promo usage, redemption rates, cost per acquisition, and return on promotional spend.
– Identify opportunities to improve campaign mechanics.

### **App Push & CRM Communication**

– Plan and execute app push notifications, in-app banners, in-app news article, and other lifecycle communications.
– Build communication journeys for onboarding, first-ride activation, repeat usage, inactive users, reactivation, and special promotions.
– Write clear, concise, localized copy that reflects brand tone and drives users to take action in the app.
– Segment audiences based on ride history, app activity, location, user status, and engagement behavior.
– Schedule, test, and optimize message timing, frequency, creative, and calls to action to improve open rates, conversion, and retention.

### **Digital Advertising**

– Plan, launch, and optimize paid campaigns across channels such as Meta, Google, TikTok, YouTube, and other digital platforms.
– Support user-acquisition goals including app installs, registrations, first rides, and cost-per-first-ride targets.
– Work with in-house designer and teams to produce high-performing ad assets.
– Monitor campaign performance daily or weekly and reallocate budget toward the most efficient channels and creatives.

### Offline & On-Ground Marketing

– Plan and execute offline activations to drive app downloads and rides
– Coordinate vendors, promoters, venues, and marketing collateral to ensure smooth on-ground execution within budget and timeline.
– Represent the brand on-site when needed, collect leads and feedback, and resolve execution issues in real time.
– Track activation results—including leads, installs, redemptions, and cost—and share post-campaign learnings and recommendations.