Manager, Brand Management
Job Description
• Manage operating departmental budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable
• Develop and execute marketing strategies and activities, based on clients’ business strategies and objectives to achieve annual sales targets
• Define advertising objectives, recommend choice of media, and allocate resources so that advertising and promotional activities are effective and appropriate for their intended audience
• Prepare marketing budgets and allocation for clients to optimize funds and increase sales objectives
• Monitor and follow up on the execution progress of the marketing plans for clients
• Conduct performance review meetings with clients on the implementation/progress of marketing strategies and plans
• Measure and track return on investment for marketing initiatives in achieving sales goals, evaluating effectiveness and overall brand awareness
• Cooperate with clients and other external third parties for marketing activities
• Strengthen and/or maintain close relationships with key clients
• Analyzing market trends and preparing forecast for
management evaluation and insight
• Evaluate the impact of marketing programs in achieving objectives, including the impact of digital marketing, consumer promotion and ground activation.
• Other task assigned by immediate managers.
Job Requirements
• Demonstrate strong understanding of clients'
industry/business/products
• Demonstrate strong client management and communication skills
• Demonstrate working knowledge on principles and methods of marketing strategy, advertising and promotion
• Demonstrated knowledge on media production, communication and dissemination techniques and methods
• Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions
• Demonstrate fluency in English, both written and spoken
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
Education:
Bachelor’s degree in Marketing, or related discipline
Working experience:
Minimum 5 years’ experience in Marketing
