Assistant Marketing Manager

ការពិពណ៌នាការងារ

Job Overview:
We are seeking a proactive and detail-oriented Assistant Marketing Manager to support our marketing initiatives for our ride-hailing business. This role involves managing digital marketing campaigns, coordinating content strategy, monitoring in-app and external marketing tools, and providing reports and insights to the Marketing Manager and the management team.
Key Responsibilities:
1. Digital Marketing & Social Media Management
• Manage and optimize campaigns across Google, Facebook, TikTok, Instagram, and other relevant platforms
• Monitor ad performance, adjust targeting, budgets, and creatives to maximize ROI

2. Content Planning & Strategy
• Assist in developing content calendars and marketing strategies aligned with business objectives
• Coordinate with internal teams to produce engaging content for social media, app notifications, and campaigns

3. In-App Push, Promotions & Campaign Configuration
• Set up, monitor, and optimize in-app push notifications to drive engagement and retention
• Configure promotions, discounts, and special offers for users through the app
• Plan and configure monthly campaigns, including projections and expected outcomes
• Utilize external marketing tools to track performance, automate campaigns, and maintain consistency
• Work with external marketing agencies and KOL on relevant projects and campaigns

4. Reporting & Marketing Support
• Prepare weekly and monthly reports on campaign performance, social media metrics, and app engagement.
• Provide actionable insights for continuous improvement.
• Assist ad-hoc marketing projects and initiatives as needed.